MEET DREA
Brand strategist. Creative director. The person brands call when they're ready to get serious.
6+
Years of experience
20+
Brands worked with
4
Industries deep
About
I'm Drea Randolph — a brand strategist and creative director based in Dallas, TX. I built Brands by Drea on one belief: that strategy and creativity aren't separate disciplines. The best brands live at the intersection of both.
With 6+ years of experience working with brands across real estate, wellness, food & beverage, and lifestyle, I've developed a process that starts with research and ends with content that actually moves people.
Before going independent, I honed my craft at Smart City Digital, where I learned how to build brand systems at scale. Since then, I've worked with brands like Life Time, Lunge Run Club, Boundaries Coffee, The Nudge, and more by helping each one find their voice and show up with intention.
Philosophy
STRATEGY FIRST. ALWAYS.
Most brands skip the strategy and go straight to content. That's why most content doesn't work. I do it differently — every visual, every caption, every campaign starts with a clear strategic foundation. That's what makes the difference between content that fills a feed and content that builds a brand.